How to Write a Statement of Purpose for Business School
Your statement of purpose (or letter of intent) is an opportunity to show a business school what valuable contributions you can make to its MBA program. Statements of purpose are as varied as the backgrounds of prospective students, but excellent letters of intent share many features. If you are applying business school, use these tips to craft the perfect personal statement.
In the first paragraph, briefly describe what piqued your interest in earning an MBA, what you hope to get out of the program, and why this particular school's program is right for you. Avoid clichés. You can discuss role models you hope to emulate, goals for starting and running your business, or an academinc interest in some aspect of business--just be unique. Don't to explain why YOU are good fit with THIS school. The statement of purpose is all about persuading the admission committee that you are a perfect match for a particular MBA program.
If you have had to overcome major obstacles, your the letter of intent is the perfect place to describe them. MBA programs want students who can work hard to reach goals.
Every statement of purpose must have a description of your business and educational background, as well as a specific plan for the future. What particular aspects of this school's program will teach you certain skills? What do you want to accomplish with your education? What benefits of the MBA degree are indispensable in your field? Be specific. Mention how you can use a business degree to serve your community.
If there are any major shortcomings in your business school application--a low GPA, low GMAT scores, fewer years of work experience than the typical applicant--explain why you are a deserving candidate inspite of these gaps. Use your judgment about making too many excuses for yourself, or else it will seem like you don't take responsibility for your actions. If there are legitimate explanations, describe them and show what you have done to fix the problems. This will impress a business school admissions committee.
For example, your GPA may be low because you slacked off during the first two years of college, but you cleaned up your act and excelled in the following years. Or perhaps your GMAT scores are low because your first language is not English, but you have taken extra English classes to improve.
Most importantly, make sure your statement of purpose is unique and pertinent to each school you apply to. Admissions committees don't want to read generic letters that sound like they could have been sent to any school. This shows that you are not lazy and really care about your work.
If you need more help writing the perfect letter for MBA admissions, talk to current MBA students, recruiting officers, or your mentor for advice. There are also many excellent guide books that have sample letters and outlines for academic personal statements.
© Had2Know 2010